Artist Branding
Independent

Quelle Rox (Rocky) is a Puerto Rican and Cuban artist based in Nueva York. She’s an emerging talent who blends the cinematic, sultry vibe of Lana Del Rey with the smooth, genre-bending style of Kali Uchis. Her team reached out to me to connect directly with Quelle and develop a timeless logo she’ll love for the rest of her career. She wants it to carry that classic old-Hollywood elegance you see in vintage monochromatic films, while instantly conveying her unique persona the moment you see it.