Latine Valentines’ Activation

Migo Events and Penguin Random House joined forces to create Love In Libros, a unique Valentine’s Day activation celebrating the richness of Latin heritage through the lens of love and literature. This engaging campaign targeted book enthusiasts and the Latine community, fostering a vibrant connection with both audiences.

To bring this initiative to life, a suite of marketing assets was meticulously designed, including flyers, postcards, step-and-repeat backdrops, signage, bookmarks, menus, and stickers. These materials seamlessly integrated the distinctive branding of Penguin Random House and Migo Events, delivering an immersive experience that captivated consumers and celebrated the intersection of Latin culture and literary passion.

EP Vinyl Packaging

Giant Music

Sierra Spirit, a Native American artist from Oklahoma, has released her highly anticipated debut EP, Cointoss. To enhance the fan experience and reflect the EP’s unique narrative, a carefully crafted vinyl packaging campaign was executed, incorporating the Cointoss branding. The vinyl label features a striking gold coin design, symbolizing the thematic essence of the EP’s title and storytelling.

This thoughtful visual approach aims to deepen fans’ connection to Sierra Spirit’s music and artistic journey, ensuring they feel valued and immersed in the evocative world of Cointoss.

EP Creative Campaign

300 Entertainment

Kenya Vaun debuted her first EP, The Honeymoon Phase. As the art director, I led the creation of all digital and out-of-home (OOH) advertising assets to promote the EP, ensuring consistent branding throughout. To enhance fan engagement and expand Kenya's audience, I collaborated with the marketing team to develop compelling marketing assets and organize release parties, designed to immerse consumers in their own "honeymoon phase" experience.