Latine Valentines’ Activation
Migo Events and Penguin Random House

Migo Events and Penguin Random House joined forces to create Love In Libros, a unique Valentine’s Day activation celebrating the richness of Latin heritage through the lens of love and literature. This engaging campaign targeted book enthusiasts and the Latine community, fostering a vibrant connection with both audiences.

To bring this initiative to life, a suite of marketing assets was meticulously designed, including logo, flyers, postcards, step-and-repeat backdrops, signage, bookmarks, menus, and stickers. These materials seamlessly integrated the distinctive branding of Penguin Random House and Migo Events, delivering an immersive experience that captivated consumers and celebrated the intersection of Latin culture and literary passion.