Art Direction
Nice Life

Estevie conceptualized a telenovela-themed project inspired by Camelia la Texana, centering on the perspective of the "other woman" (Camelia). The narrative demanded intense emotional depth, capturing the vulnerability of love and betrayal through its exhilarating highs and devastating lows—vividly symbolized by fiery flames.

I compiled comprehensive research and assumed leadership of the creative direction. I developed a mood board that evoked the essence of a traditional Mexican ranch, timeless romance, and the scorching intensity of betrayal. Building from this foundation, Estevie and I collaboratively sketched the EP logo, designed a custom typeface, and curated a track list—all aligned with the LTYEC brand identity. These elements will be consistently integrated across all marketing, digital, and print assets, alongside the established family font used in prior designs.