EP Creative Campaign
Nice Life

Following the development of the mood board and alignment on the creative strategy for branding La Traición y el Contrabando, I led the post-production editing of approved photography under Estevie’s art direction to finalize the album cover and tracklist artwork. I then designed a bespoke typeface that authentically embodies the “rancho” and “norteño” aesthetic, ensuring visual harmony with the project’s sonic identity. Building on these core elements, I extended the brand system across animated cover art, website assets, and social media graphics.